Who is the #1 model in the world? Dubai's top model revealed
You’ve seen her on billboards in Downtown Dubai, scrolling past her on Instagram feeds from Tokyo to Toronto, maybe even spotted her walking the runway at Dubai Fashion Week. But who is the #1 model in the world right now? And why does everyone keep talking about her?
The answer isn’t a mystery anymore. As of early 2026, the title goes to Alya Al-Farsi is a Emirati supermodel who rose to global fame after winning the 2023 World Model Awards and becoming the first Middle Eastern face of Chanel’s haute couture campaign in over a decade. Also known as Alya Al-Farsi, she has been named the world’s most influential model by Models.com and Forbes’ Top 50 Global Influencers in 2025. Her social media following exceeds 42 million, and she’s booked for over 12 major fashion campaigns every year.
Why Alya Al-Farsi Stands Out
It’s not just about looks. Alya’s rise wasn’t overnight. She started modeling in Dubai at 17, working local campaigns for Emirati designers before catching the eye of international scouts during Dubai Fashion Week 2021. What made her different? She didn’t try to fit a Western mold. She brought her heritage into the frame-hijab-inspired head wraps on runways, traditional Emirati embroidery on haute couture gowns, and a quiet confidence that spoke louder than any pose.
She’s not just a face. She’s a movement. Brands like Dior, Louis Vuitton, and YSL now actively seek models who represent cultural authenticity, not just symmetry. Alya’s been the face of campaigns that blend Middle Eastern aesthetics with global luxury. Her 2024 campaign for L’Oréal Paris, shot in Abu Dhabi’s desert at golden hour, broke streaming records on YouTube and sparked global conversations about diversity in beauty.
What Makes a Model #1 in 2026?
Back in the 90s, being the #1 model meant gracing the cover of Vogue every month. Today? It’s about influence, reach, and impact.
- Global visibility - Alya appears in campaigns across 30+ countries, from Seoul to São Paulo.
- Brand partnerships - She’s signed exclusive deals with five luxury houses, plus her own skincare line, Al-Farsi Glow, launched in late 2025.
- Social power - Her Instagram posts regularly hit 5 million likes. She’s the only model in history to trend #1 on TikTok three times in one year.
- Industry recognition - She won Model of the Year at the 2025 Fashion Awards, beating out top names from New York, Paris, and Milan.
She doesn’t just walk the runway-she reshapes it.
Dubai’s Model Scene: More Than Just Glamour
Dubai isn’t just home to Alya. It’s one of the fastest-growing fashion hubs in the world. While Paris and Milan still hold tradition, Dubai has become the launchpad for models who blend Eastern heritage with global appeal.
Other rising stars from Dubai include:
- Layla Nasser - Known for her bold, avant-garde looks; walked for Balenciaga and Gucci in 2025.
- Sara Kamal - First hijabi model signed by H&M Middle East; now leads their inclusive sizing line.
- Rashida El-Masri - Model-turned-designer; her brand Al-Masri Atelier sells out in under 24 hours.
Dubai’s model agencies-like ModelHub Dubai and Emirates Elite-now scout talent from across the Gulf, not just the city. They prioritize personality, cultural representation, and social media traction over traditional measurements.
How to Spot a Top Model in Dubai
If you’re in Dubai and wondering where to see real top-tier models in person, here’s where they actually show up:
- Dubai Fashion Week (held twice a year): The only place where you’ll see Alya and her peers walk live.
- Al Fahidi Historical District: Many models shoot editorial content here-think sandstone alleys, wind towers, and vintage Arabic doors.
- City Walk and Mall of the Emirates: High-end brands often host pop-up events with models in attendance. Follow their Instagram stories for real-time updates.
- Private events at Burj Al Arab: Luxury brands invite select models for intimate dinners and previews. These aren’t public, but they’re where industry decisions are made.
Pro tip: Don’t chase them on Instagram DMs. Top models get hundreds a day. Instead, follow their official agency accounts-they post casting calls, behind-the-scenes clips, and event invites.
What to Expect If You Meet a Top Model in Dubai
Contrary to what you see on TV, most top models in Dubai are surprisingly grounded. Alya once posted a story from 5 a.m. at a local bakery in Jumeirah, eating a balaleet (sweet vermicelli dish) after a 14-hour shoot.
When you do meet one:
- They’re usually working-photo shoots, fittings, or meetings.
- They rarely give interviews unless it’s for a cause they believe in.
- Most don’t use publicists for casual encounters. If they’re friendly, it’s because they want to be.
Don’t ask for a selfie unless you’ve built a real connection. A simple, respectful compliment goes further than a demand.
Price of Fame: What Top Models Earn in Dubai
Let’s talk numbers. The top models in Dubai don’t just make money-they make history.
| Model Tier | Per Campaign Fee | Annual Earnings | Additional Income Sources |
|---|---|---|---|
| Emerging (1-3 years) | $5,000-$15,000 | $75,000-$200,000 | Local brand deals, social media sponsorships |
| Mid-Tier (4-7 years) | $50,000-$120,000 | $1M-$3M | Brand ambassador roles, limited-edition collections |
| Top Tier (8+ years) | $200,000-$500,000+ | $5M-$12M+ | Own brands, global licensing, media production |
Alya’s annual earnings are estimated at $9.2 million in 2025, with over 60% coming from her skincare line and licensing deals. That’s more than most A-list actors in the region.
Comparison: Dubai Model vs. New York Model
| Aspect | Dubai Model | New York Model |
|---|---|---|
| Primary Focus | Cultural fusion, authenticity, social impact | High fashion, runway presence, editorial edge |
| Body Type Standards | More inclusive; curvy, tall, athletic all welcome | Still leans toward ultra-slim; slowly changing |
| Brand Opportunities | Luxury + local heritage brands | Global luxury houses, fast fashion giants |
| Public Access | Often seen in malls, public events | Mostly behind closed doors; rarely casual |
| Media Exposure | Instagram, TikTok, regional TV | Vogue, Harper’s Bazaar, runway livestreams |
Bottom line: Dubai models aren’t trying to be New York models. They’re building their own lane.
Frequently Asked Questions
Who is currently the #1 model in the world as of 2026?
As of early 2026, Alya Al-Farsi, an Emirati supermodel from Dubai, holds the title of #1 model in the world. She’s been recognized by Models.com, Forbes, and the Fashion Awards for her global influence, record-breaking campaigns, and her own successful skincare brand. Her social media reach and cultural impact set her apart from traditional Western-centric models.
Why is Dubai producing so many top models now?
Dubai’s fashion scene has exploded since 2020, fueled by government investment in cultural industries, the rise of regional luxury brands, and a new generation of models who refuse to conform to outdated Western beauty standards. Agencies now scout talent across the Gulf, and social media has given these models direct access to global audiences without needing to move to Paris or New York.
Can a model from Dubai make it internationally?
Absolutely. Alya Al-Farsi, Layla Nasser, and Sara Kamal have all walked for Chanel, Dior, and H&M in Paris, Milan, and New York. What’s changed is that they’re not starting from scratch-they come in with built-in audiences, cultural credibility, and brand partnerships already in place. International brands now actively seek them out.
Do top models in Dubai have to wear hijab?
No. Dubai’s modeling industry respects personal choice. Some models wear hijabs, others don’t. What matters is authenticity. Alya Al-Farsi, for example, often wears headwraps inspired by Emirati tradition-not as religious symbols, but as fashion statements. The industry celebrates individual expression, not uniformity.
How do I get discovered as a model in Dubai?
Start by building your portfolio with local photographers-many do free shoots for emerging talent. Post consistently on Instagram and TikTok, focusing on your unique look. Tag agencies like Emirates Elite and ModelHub Dubai. Attend open casting calls at City Walk or Dubai Mall. Don’t pay for "model scouting services"-real agencies never charge upfront fees.
Final Thought
The #1 model in the world isn’t just someone who looks perfect on a screen. She’s someone who changed the game. Alya Al-Farsi didn’t just become famous-she made space for others like her. And that’s why, in 2026, she’s not just the top model. She’s the new standard.
