Top Bikini Models of 2025: Who Leads the Swimwear Scene?
Key Takeaways
- "Best bikini models" are judged by runway impact, magazine covers, and social reach.
- Gigi Hadid, Ashley Graham, Hailey Bieber, Emily Ratajkowski, and Candice Swanepoel dominate 2025.
- Sports Illustrated, Instagram, and major modeling agencies shape a model’s bikini fame.
- Emerging talent can break through by leveraging niche swimsuits and strong personal branding.
- Choosing a model to follow depends on style, body positivity, and market relevance.
Direct Answer
The current best bikini models are Gigi Hadid, Ashley Graham, Hailey Bieber, Emily Ratajkowski, and Candice Swanepoel. They consistently headline the Sports Illustrated Swimsuit Issue, command massive Instagram followings, and land high‑profile brand deals.
Comprehensive Guide to the Best Bikini Models
When you think about bikini models, you probably picture sun‑kissed beaches, glossy magazine spreads, and Instagram reels that spark fashion trends. But who actually earns the title of “best” in 2025? Let’s break down the criteria, the leading names, and why they matter to the fashion world.
Definition and Context
Bikini model is a fashion professional who specializes in swimwear and beachwear photo shoots, runway shows, and brand endorsements. Unlike general runway models, bikini models focus on clothing that highlights a model’s physique while conveying lifestyle aspirations-think tropical vacations, fitness, and body confidence. The rise of social media means a bikini model’s influence now extends beyond magazines to personal feeds where fans can see daily workouts, behind‑the‑scenes moments, and product collaborations.
Benefits of Following Top Bikini Models
- Trend forecasting: Leading models set the tone for upcoming swimsuit styles-high‑cut, cut‑out, sustainable fabrics, etc.
- Body positivity: Figures like Ashley Graham champion diverse body types, encouraging inclusive fashion.
- Fitness inspiration: Many share workout routines that help fans stay healthy.
- Shopping shortcuts: Brands tag their swimwear in posts, making it easy to shop the look.
For example, after Gigi Hadid posted a behind‑the‑scenes video from a beach shoot, her designer’s swim line sold out within 48 hours.
Top Bikini Models in 2025
- Gigi Hadid - Dutch‑American model, frequent Sports Illustrated cover, 78 M Instagram followers.
- Ashley Graham - Pioneer of plus‑size swimwear, now a vocal advocate for size‑inclusive campaigns.
- Hailey Bieber - Celebrity‑model blend, known for high‑glam beach shoots and collaborations with luxury swim brands.
- Emily Ratajkowski - Combines acting and modeling, famous for edgy swim pieces and outspoken feminist stance.
- Candice Swanepoel - Long‑time Victoria’s Secret Angel, now leads sustainable swimwear lines.
How to Spot Emerging Bikini Talent
New faces often debut on Instagram or via boutique modeling agencies. Look for tags like #SwimModelSearch, or agency accounts such as Elite Model Management that promote “swimwear division.” Emerging models usually post:
- Professional beach‑ready photoshoots (often with indie photographers).
- Collaborations with eco‑friendly swim brands (e.g., Patagonia Swim).
- Authentic storytelling-travel diaries, fitness journeys, behind‑the‑scenes reels.
How to Find Bikini Model Content
If you’re hunting for the latest bikini looks, here’s a quick checklist:
- Search Instagram hashtags: #BikiniModel, #Swimwear, #BeachBody.
- Follow major magazines’ swim sections-Sports Illustrated, Vogue Swim, and Harper’s Bazaar.
- Subscribe to model agency newsletters for upcoming runway shows.
- Use Pinterest boards titled “2025 Swim Trends”-they aggregate top visuals.
What to Expect During a Bikini Photoshoot
Ever wondered what goes on behind those flawless beach shots? Typically, a shoot includes:
- Location scouting: tropical beach, poolside resort, or studio with backdrop.
- Wardrobe fitting: multiple swimsuits, often from both luxury and high‑street brands.
- Styling: hair, makeup, and accessories that complement the swimwear.
- Lighting set‑up: natural sunlight or softbox rigs for even glow.
- Post‑production: color correction, retouching (minimal for authenticity).
Models like Emily Ratajkowski often share “day‑in‑the‑life” clips showing the quick changes and fun moments that make the work feel like a vacation.
Pricing and Booking a Bikini Model
Hiring a top-tier bikini model isn’t cheap. Rough estimates for 2025:
| Model Tier | One‑day Shoot | Weekly Campaign |
|---|---|---|
| Superstar (e.g., Gigi Hadid) | $30,000-$45,000 | $200,000-$350,000 |
| Established (e.g., Ashley Graham) | $12,000-$20,000 | $80,000-$150,000 |
| Emerging | $2,000-$5,000 | $10,000-$30,000 |
All fees typically include travel, wardrobe, and basic retouching. Brands negotiate exclusivity clauses if they want the model’s image for a full season.
Safety Tips When Working with Bikini Models
- Confirm contracts include clear usage rights and termination clauses.
- Choose reputable agencies-check their history for any disputes.
- Ensure locations have safety measures: lifeguards for water shoots, secure scaffolding for elevated sets.
- Respect personal boundaries-many models prefer modest coverage during outfit changes.
- Provide on‑set amenities: hydration, sunscreen, and private changing areas.
Comparison Table: Bikini Model vs. Runway Model (2025)
| Aspect | Bikini Model | Runway Model |
|---|---|---|
| Primary Focus | Swimwear, beach lifestyle | High fashion collections |
| Key Platforms | Instagram, Sports Illustrated, brand campaigns | Fashion weeks, editorial spreads |
| Typical Fee (One‑day) | $2k-$45k | $1k-$30k |
| Body Image Emphasis | Fitness & beach‑ready aesthetic; growing size‑inclusivity | Height & slender silhouette standards |
FAQ: Your Questions About the Best Bikini Models Answered
Who decides which bikini model is the "best"?
Industry editors (e.g., Sports Illustrated), brand CEOs, and fan engagement metrics (followers, likes, sales) all play a role.
Are there any up‑and‑coming bikini models to watch?
Yes-models like Lara Jansen (Instagram 2M followers) and Mia Torres (featured in Vogue Swim 2024) are gaining traction.
Do bikini models need special training?
Most have modeling school backgrounds, and many add swim fitness routines, runway coaching, and brand‑specific workshops.
How can I book a bikini model for a small brand?
Contact reputable agencies (e.g., Ford Models) or use influencer platforms like AspireIQ to negotiate rates.
Are bikini models involved in sustainable swimwear?
Increasingly so. Candice Swanepoel launched a recycled‑fabric line, and many emerging models partner with eco‑brands.
Next Steps
If you’re a brand looking to partner with a top bikini model, start by defining your campaign goals, then reach out to agencies listed above. For fans wanting to stay on trend, follow the five models highlighted and keep an eye on their Instagram stories for exclusive drops.
