Top Models Salary 2025: Who Makes the Most Money?

Ever wondered how much a supermodel really pulls in? In 2025 the numbers are huge, but they’re not random. Brands, runway shows, Instagram deals, and product lines all add up. Let’s break down the biggest earners, how their income is counted, and what you can learn if you want to chase a similar path.

How the Rankings Are Built

Most salary lists pull data from contracts, public filings, and reliable industry sources. The biggest chunk usually comes from runway and campaign fees – a single high‑fashion show can net a model $30,000 to $100,000. Then there are endorsement deals; a long‑term partnership with a cosmetics brand can bring in $5‑10 million a year. Social media adds another layer – a post on Instagram or TikTok that reaches millions can be worth $20,000 or more.

Experts also consider royalties from perfume lines, clothing collaborations, and even TV appearances. Because many deals are private, numbers are estimates, but the methodology stays consistent: contract value + endorsement + social media + other income.

2025’s Highest‑Paid Female Models

Kendall Jenner tops the list with an estimated $45 million. Her earnings come from a mix of runway work, a lucrative Kylie Cosmetics stake, and a massive social media following.

Gigi Hadid follows close behind at $30 million. She earns heavily from high‑end fashion contracts, a denim collaboration, and regular Instagram sponsored posts.

Bella Hadid pulls in about $22 million, thanks to runway fees, a recent partnership with a luxury skincare line, and a growing YouTube presence.

Other notable earners include Hailey Bieber (around $18 million) and Adut Akech (approximately $12 million). Each has diversified their income beyond the runway, proving that a single source isn’t enough to stay at the top.

If you’re eyeing a modeling career, the takeaway is clear: diversify early. Build a strong portfolio, but also nurture your personal brand on social platforms. Brands love models who can sell products directly to their followers.

Finally, remember that these figures can swing year to year. A major contract ending or a new partnership starting can shift the rankings dramatically. Keeping an eye on industry news, new collaborations, and emerging markets (like sustainable fashion) helps you stay ahead of the curve.

In short, top models salary in 2025 isn’t just about walking the runway. It’s a blend of fashion work, brand deals, and digital influence. Understanding that mix gives you a realistic picture of what it takes to earn millions in this glamorous but demanding field.