Model Salary: How Much Do Models Really Make?
If you’ve ever wondered whether models earn as much as the headlines claim, you’re not alone. The truth varies a lot – from runway newbies making a few hundred dirhams per show to superstars pulling millions a year. In this guide we’ll break down the factors that shape a model’s paycheck, name the highest‑paid names in 2025, and give you practical steps to lift your own earnings.
What’s Behind a Model’s Paycheck?
First, know that a model’s income isn’t a single number. It comes from runway gigs, editorial shoots, commercial ads, brand ambassadorships, and even social media deals. The type of work matters: high‑fashion runway contracts often pay per show, while a global campaign can offer a flat fee plus royalties. Location also matters – Dubai’s luxury market pays more for premium looks, while smaller markets may stick to modest rates.
Experience level is another big piece. New faces usually get paid per hour or per day, and agencies take a cut. Once a model builds a portfolio and lands big clients, they can negotiate higher fees, retainers, or profit‑share deals. Contracts, exclusivity clauses, and travel expenses all affect the final number you see on a bank statement.
Who’s At the Top in 2025?
According to the latest public estimates, Kendall Jenner leads the pack with an estimated $42 million annual income, followed closely by Gigi Hadid at $30 million and Bella Hadid at $28 million. Their earnings come from a mix of runway work, global ad campaigns, and massive social media sponsorships. Behind the supermodels, regional stars in the UAE and Gulf region command six‑figure fees for high‑profile events and luxury brand collaborations.
Notice that the biggest earners combine traditional modeling with personal branding. A strong Instagram or TikTok presence can turn a $5,000 campaign into a $25,000 deal thanks to influencer rates. That’s why many agencies now look for models who can bring a built‑in audience to the table.
Tips to Raise Your Model Income
Want to make more money from modeling? Start by polishing your online profile. High‑quality photos, a clear bio, and a professional showreel attract agencies and brands. Next, diversify: don’t rely only on runway gigs. Reach out to commercial brands, fitness companies, or even tech startups that need fresh faces for ads.
Network at industry events – fashion weeks, launch parties, and even charity galas. Connections often lead to side projects that pay well. Also, learn basic contract language or hire a manager who can negotiate better terms. Remember, the more you understand the numbers, the easier it is to ask for a fair fee.
Finally, invest in yourself. Regular fitness, skincare, and a personal stylist can keep your look market‑ready, reducing the time between jobs and keeping your rates competitive. Even small upgrades, like learning pose techniques or runway walking, can open doors to higher‑paying gigs.
Bottom line: model salary isn’t a mystery, it’s a mix of work type, market, experience, and personal brand. By understanding where the money comes from and taking proactive steps, you can turn a hobby into a lucrative career.
