If you’ve ever wondered which women dominate the runway and the paycheck, you’re in the right spot. In 2025 the list of biggest female models is less about height and more about brand power, social reach, and smart deals. Below we break down the top earners, how their numbers are calculated, and what makes them stay on top.
Every ranking starts with a mix of salary reports, endorsement contracts, and social media payouts. We pull data from fashion houses, ad agencies, and public filings. Then we add a safety net for hidden income like private events and paid appearances. The final figure shows a realistic picture of what each model actually takes home in a year.
Kendall Jenner leads the pack with an estimated $45 million. Her earnings come from runway shows, a huge line of beauty products, and a steady stream of Instagram sponsor posts. Kendall’s brand deals often include a flat fee plus a performance bonus, which pushes her total higher than most.
Gigi Hadid follows close behind, pulling in roughly $38 million. Gigi mixes high‑fashion gigs with a lucrative denim line and regular TV spots. Her social media audience is engaged, so she commands premium rates for stories and reels.
Emily Ratajkowski makes the list with about $32 million, thanks to her own swimwear brand, a bestselling cookbook, and a slew of podcast sponsorships. She shows that a model can turn personal projects into major income streams.
Other notable entries include Adwoa Aboah, who leverages activism and fashion collaborations, and Irina Shayk, who still earns big from luxury brand contracts and occasional runway revivals.
What all these women share is a mix of runway visibility, product lines, and a strong digital presence. A single high‑profile campaign can add millions, but the real money builds when they repeatedly tap into their audience.
First, they choose brands that match their personal style. A mismatch can hurt credibility, so staying authentic drives higher engagement. Second, they treat their Instagram and TikTok accounts like mini‑shops, posting behind‑the‑scenes content that feels personal. That keeps followers buying into every new venture.
Third, they diversify. From fragrance launches to skincare lines, the biggest models never rely on one income source. When a fashion season slows down, their other projects keep cash flowing.
Start with a clear niche—whether it’s fitness, street style, or luxury accessories. Build a portfolio that showcases that angle, then use free social platforms to grow a community. Look for micro‑influencer deals first; they pay less but give you real experience.
Next, learn the business side. Understanding contracts, royalty percentages, and tax implications will protect your earnings later. Finally, stay consistent. Posting regularly, networking at events, and keeping your brand story fresh are the daily habits of the largest female models.
In short, the biggest models of 2025 earn not just from walking the runway, but from turning their personal brand into a multi‑million dollar business. Follow their playbook—authentic partnerships, diversified income, and a relentless online presence—and you’ll be on the right track to join the list someday.
This article uncovers who the largest female models are making waves in the fashion scene. You'll get the details on their measurements, names, and the brands they've worked with. Find out how they’re changing beauty standards and what sets them apart. Learn why body diversity matters more than ever in today's modeling world. We also share tips for aspiring models who want to stand out, no matter their size.