Hire a Model Cost: What You Need to Know in 2025

Looking to work with a model but unsure about the price? The cost can vary a lot, but you don’t have to guess. Below we break down the main fees, what drives them, and how to keep your budget on track.

First, most models charge by the hour. In 2025 the basic hourly rate for a professional model in big markets like Dubai or London ranges from $150 to $300. New‑face models start around $80‑$120 per hour, while top runway talent can ask $500 or more. If you need a model for a full day (8‑10 hours), agencies often offer a flat day rate that’s cheaper than multiplying the hourly fee.

Key Factors That Change the Price

Location is a big one. Shooting in a high‑cost city adds venue fees, travel, and sometimes a “living allowance.” Experience matters, too – a model with international magazine credits will charge more than someone just building a portfolio. The type of work matters; commercial shoots, runway shows, and promotional events each have their own pricing structure.

Other costs you might see are:

• Travel and accommodation: If the model has to fly in, you usually cover flight, hotel, and meals.
• Wardrobe and styling: Some models bring their own look, some expect the client to provide clothes and a stylist.
• Agency commission: Agencies typically take 10‑20% of the model’s fee.

How to Keep Your Model Hire Budget Friendly

Start with a clear brief. Tell the model or agency exactly what you need – hours, location, outfits, and deliverables. A detailed brief avoids surprise add‑ons later. Compare a few agencies; many post rates on their websites, so you can spot the average price for the talent you want.

Consider hiring a “new face” for smaller projects. They bring fresh energy and cost far less. If you need a big name for a one‑off shot, try negotiating a package that bundles travel, wardrobe, and usage rights into one price.

Finally, always get a written contract. It should list the hourly or day rate, any extra fees, the total budget, and payment terms. Having everything on paper protects both sides and makes invoicing straightforward.

With these points in mind, you can budget confidently and find the right model for your project without hidden surprises.