Who’s the number 1 highest-paid model in 2025? Get a straight answer, see the contenders, understand the sources, and learn how earnings are actually calculated.
Highest Paid Model 2025: Rankings, Earnings and Quick Facts
If you’re wondering which faces are cashing in the biggest checks this year, you’re in the right spot. The fashion world moves fast, but the money trail stays pretty clear. Below you’ll get the top names, a peek at how their income is tallied, and why the figures can shift from one source to the next.
How the Rankings Are Built
Most lists pull data from brand deals, runway fees, social media promos and personal projects. Brands like Chanel, L’Oréal or Calvin Klein pay six‑figure sums for a single campaign, and that alone can push a model into the top tier. Social media adds another layer—Instagram posts now earn anywhere from $10,000 to $30,000 per post depending on follower count and engagement.
Besides contracts, many analysts add earnings from collaborations, product lines and even acting gigs. That’s why you’ll see slight variations between outlets. One site might list $45 million for a model, while another reports $38 million after excluding a recent fragrance launch.
To keep numbers realistic, reputable trackers double‑check public filings, press releases and verified partnership announcements. They also deduct taxes and agency cuts, which usually take 10‑20 % of gross earnings.
Who’s on Top in 2025
Kendall Jenner tops most 2025 rankings. Her mix of runway work, high‑end fashion contracts and a massive Instagram following nets an estimated $48 million this year. The big pay‑day comes from a multi‑year deal with Estée Lauder and a handful of luxury watch campaigns.
Close behind is Gigi Hadid, whose earnings hover around $36 million. Gigi’s strength lies in her ability to toggle between runway shows and lifestyle collaborations—think a sneaker line that sold over a million pairs in six months.
Other models cracking the top five include Bella Hadid, who earned roughly $30 million thanks to a lucrative partnership with a high‑end eyewear brand, and Hailey Bieber, whose $26 million comes from a mix of cosmetics sponsorships and her own beauty line.
What pushes these numbers up? Consistency across multiple revenue streams and a strong personal brand. Models who can turn a single Instagram post into a six‑figure paycheck stay ahead of the pack.
If you’re an aspiring model or just curious about the industry, focus on three things: build a solid social presence, seek long‑term brand partnerships, and diversify into product lines or media projects. Those moves turn runway fame into lasting wealth.
Remember, the exact dollar amount can shift as new contracts are signed and older deals expire. However, the pattern stays the same—big names with diversified income sources dominate the 2025 list.
Want a quick snapshot? Here’s the top three in a nutshell:
- Kendall Jenner – ~$48 million
- Gigi Hadid – ~$36 million
- Bella Hadid – ~$30 million
Keep an eye on upcoming talent too. New faces with strong digital followings can leap into the top ranks faster than ever before. The model earnings game is as much about online influence as it is about couture walks.
That’s the low‑down on the highest paid model 2025. Use these insights to gauge the market, track trends, or simply satisfy your curiosity about who’s making the most money on the runway today.