Greatest Female Model Rankings 2025 – Who Takes the Crown?

If you’ve ever wondered which woman makes the most money on the runway, you’re not alone. The title of “greatest female model” usually means the highest‑paid model, but the exact ranking can shift depending on where the data comes from and how it’s counted. In this guide we break down the basics, show you the 2025 leaders, and explain how you can read the numbers yourself.

How the Rankings Are Calculated

Most lists pull data from three main sources: brand contracts, runway fees, and personal business ventures (like clothing lines or cosmetics). Brand contracts are usually the biggest chunk – a single campaign with a luxury brand can bring in millions. Runway fees add up quickly during fashion weeks, and many models also earn royalties from product lines they co‑design.

Because not every deal is public, analysts use estimates from industry insiders, press releases, and financial filings. That’s why you’ll see slight differences between Forbes, Business of Fashion, and other trackers. The key is to look for the overall trend rather than a single exact figure.

Top Contenders in 2025

For 2025, the leading name stays the same: Kendall Jenner. Her mix of high‑profile runway shows, a massive social media following, and a lucrative tequila brand pushes her earnings past $45 million. Close behind is Gigi Hadid, whose collaborations with major sportswear and beauty brands net her around $38 million.

Other models making the cut include Bella Hadid, who earns $30 million mostly from fashion contracts, and Hailey Bieber, whose earnings hover near $28 million thanks to a mix of endorsements and her own lifestyle line. Newcomers like Maya Miller are starting to appear on the list, mostly because of strong streaming deals and a hit fashion vlog.

What matters most is diversity of income. Models who just walk the runway but don’t branch out often lag behind those who own product lines or have strong digital presences. That’s why many agencies now push their talent to build personal brands early.

Want to keep up with the rankings? Follow the annual Forbes “Highest‑Paid Models” report, check Business of Fashion’s salary tracker, and watch for press releases from major brands. Social media can also give clues – a new partnership announcement usually means a big boost in earnings.

In short, the greatest female model of 2025 is Kendall Jenner, but the list is close and changes fast. Keep an eye on brand deals, new product launches, and social media growth to see who might overtake the crown next year.