If you run a bar in Dubai, you’ve probably thought about how to draw more guests. Good ideas for music, lighting, or happy hour are useless if they break the law. This guide gives you the basics you need to promote your venue without costly fines.
First, check your trade licence. The licence must list "entertainment" or "food and beverage" as an activity. Adding a marketing plan does not change the licence, but any signage, flyers, or social‑media promos that mention alcohol need the licence to cover those activities. If you’re missing a proper clause, the municipality can shut you down on the spot.
Dubai’s advertising code forbids public displays that encourage excessive drinking. That means you cannot use phrases like "drink until you drop" or show people visibly drunk in ads. Images of glasses or bottles are fine, but they must be shown in a tasteful, responsible way. Social media posts should avoid encouraging under‑age drinking, and any giveaway that includes free drinks must be limited to adults with valid ID.
When you run a promotion, include a clear disclaimer. Example: "Offer valid for guests 21+ with ID. Limit two drinks per person." This not only protects you legally but also builds trust with customers who appreciate transparency.
Live music, DJ sets, and performances need a separate entertainment licence from the Ministry of Tourism and Commerce. The licence outlines the maximum noise level and operating hours. Violating these limits can result in a fine or a forced closure for the night. Always ask performers for their paperwork and keep a copy on site.
If you collaborate with influencers, treat the partnership like any other advertisement. Influencers must disclose that they are paid or receiving complimentary services. The UAE’s advertising standards require the #ad tag or a similar clear label. Failure to disclose can lead to a penalty from the National Media Council.
Another common mistake is using outdoor billboards near residential areas. The Dubai Municipality’s zoning rules restrict loud or flashy signage within 200 meters of homes. If you want a billboard, place it in a commercial zone and keep the lighting below the allowed luminosity.
Finally, keep records of every promotion you run. Store copies of flyers, emails, and social posts for at least three years. If an inspector asks for proof that you complied with the law, you’ll have everything at hand.
Sticking to these basics helps you market your bar effectively while staying on the right side of the law. You’ll avoid fines, protect your brand’s reputation, and create a safe environment for guests. Have questions about a specific campaign? Talk to a local legal adviser who knows the nightlife scene inside out.
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